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JanSport bets on weirdly relatable content for its TikTok-driven back-to-school campaign JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice
The spacious interior can fit a laptop and then some, including my lunch, a change of shoes, and more
They are much more territorial during this period of time
Mystery Ranch continues to knock it out of the park with their Bridger backpacks
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